After months of research, my first inkling proved to be my conclusion. I should have paid more attention to Blink when I read it.
So, here it is!
I wanted to make the 72 minute documentary available online after the festival circuit was exhausted (it proved to be a very, very small circuit). But most online hosts didn't allow such lengthy projects. I also wanted to allow for the opportunity for people to support the project financially if they wished. A lot of the online distributors are very expensive up front. So, I ended up with a Vimeo Plus account and a link to my PayPal account.
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